Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth. This book introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the nex...(展开全部)

Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth. This book introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the nex...(展开全部)

◎ 著者简介 Alan Cohen（艾伦·科恩），一位经验丰富的系统和软件工程经理，也是一位技术爱好者，擅长领导医疗设备和其他高可靠性产品的开发工作，热衷于与工程师和其他利益相关者一道利用新技术打造出成功的产品。

The second edition of the "consultant's bible" is here! For over fifteen years, consultants--both internal and external--have relied on Peter Block's landmark bestseller, Flawless Consulting , to learn how to deal effectively with clients, peers, and others. Using illustrative examples, case studies, and exercises, the author, one of the most important and well known in hi...(展开全部)

The second edition of the "consultant's bible" is here! For over fifteen years, consultants--both internal and external--have relied on Peter Block's landmark bestseller, Flawless Consulting , to learn how to deal effectively with clients, peers, and others. Using illustrative examples, case studies, and exercises, the author, one of the most important and well known in hi...(展开全部)

叶夫根尼•布里克曼（Yevgeniy Brikman） 程序员出身的创业者，DevOps服务公司Gruntwork联合创始人，在打造产品、技术和团队方面经验丰富，曾先后供职于Linkedln、TripAdvisor、思科和Thomson Financial。

Flawless Consulting is considered the "consultant's bible" and a landmark bestseller that explains how to deal effectively with clients, peers, and others. This third edition addresses business and new challenges since the second edition was written and also explores what's on the minds of "next generation" consultants. The book includes more guidance on how to ask better ques...(展开全部)

Flawless Consulting is considered the "consultant's bible" and a landmark bestseller that explains how to deal effectively with clients, peers, and others. This third edition addresses business and new challenges since the second edition was written and also explores what's on the minds of "next generation" consultants. The book includes more guidance on how to ask better ques...(展开全部)